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Best Online Google ads Course and Training Institute in Rajkot , Gujarat

   Best Online Google ads Course and Training Institute in Rajkot , Gujarat



Devweb Technology is the Online Google Ads Training Course and Institute in Rajkot Gujarat. Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start.

Google Ads is an online advertising platform developed by Google, where advertisers pay to display various types of advertisements, product listings, and video content within the Google ad network. This network includes Google Search, YouTube, websites that are part of the Google Display Network, and other Google properties.

What are Google Ads?

Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.

Google search ads

Below is an example of a Google SERP containing ads. There are two sections of paid results: one above the nonpaid or organic results, and one below.


Here are some key points about Google Ads:

  1. Ad Campaigns: Advertisers create campaigns that consist of ad groups, each containing a set of keywords and corresponding ads.

  2. Keyword Targeting: Advertisers select keywords related to their products or services. When users search for these keywords on Google, the ads may appear.

  3. Ad Formats: Google Ads supports various ad formats, including text ads, display ads, video ads, and app promotion ads.

  4. Bidding: Advertisers bid on keywords and set a maximum budget for their campaigns. The ads are displayed based on a combination of bid amount and ad relevance.

  5. Ad Rank: Ad Rank is the position of an ad on the search results page. It is determined by the bid amount, ad quality, and other factors.

  6. Quality Score: Google assigns a Quality Score to each keyword based on the relevance of the keyword, the quality of the ad, and the user experience on the landing page.

  7. Targeting Options: Advertisers can target specific demographics, locations, devices, and more to reach their desired audience.

  8. Conversion Tracking: Google Ads provides tools to track the performance of ads, including conversions (actions taken by users after clicking on an ad), allowing advertisers to measure the success of their campaigns




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